Beirut, Lebanon
+961 3 085 877
info@suitshub.com

Marketing Program​

Elevate Sales, Create Value

Our programs consist of Workshops related to the level of mastery.
In the marketing program, sales professionals will be able to obtain skills in branding, social media, sesory branding, brand storytelling, and marketing excellence.

Suitshub Sales Programs can be considered your outsourced academy for sales and marketing professionals.

Sensory Branding

Objectives

Describe and explore the historical development of branding.
Explain how sensory branding transforms brands from two-dimensional to five-dimensional.
Explain how the senses work.
Implement sensory strategies
Define and implement the smash your brand concept.
Define, explore, and implement the six-step sensory branding process.
Identify the importance and relevance of each sense to the brands.
Explain how and where the development of sensory branding.

Organizational Impact

The purpose of this workshop is to improve the knowledge and skills of employees concerning new Marketing trends, specifically, sensory branding. In broad terms, marketing isn’t working today. New products are failing at a disastrous rate. That doesn’t mean there are no more powerful brands! There are, and they are the ones that learned how to live in the consumer’s mind successfully. However, to be distinctive and stay that way, brands require more. This is what we will learn throughout this semester. By the end of the workshop, employees will learn strategies on how to use sensory branding to make powerful brands stay that way and even become more powerful than they already are!

Outlines

Brand Story telling

Objectives

How and why stories are used in other cultures, but especially their own.
Some stories that have influenced people.
Engage more people in your story and increase client interaction
How stories are generally used in organizational corporate and sales identity.
How can stories be more effective to sales and overall organizational goal.

Organizational Impact

Knowing the general foundation of why stories are significant and how they work within organizations, Brands should plot how stories are utilized in their own way of life and language setting. Brand Story telling is a form to align the Brand to a personal Story. This workshop many cases will be utilized to form the brand story that will get to clients.

Outlines

Red & Blue Ocean

Objectives

Understand and differentiate between Red & Blue Ocean Strategies.
Identify when to use each approach and which markets
Identify the dynamics between Red and Blue Ocean.
Understand the science behind competition and making it irrelevant to the market.

Organizational Impact

Fierce competition turns the market or rather, “ocean”, into bloody waters hence the term Red Ocean, whereas, in contrast, Blue oceans denote unknown market space, which is unattained by competition, where demand is created instead of fought over. These strategies prove to be vital knowledge in today’s market, allowing those aware and wise on the topic to expand in ways that would leave competition wondering…

Outlines

Personal Branding

Objectives

Impact and influence people on first impression and later when you enter a place.
Understand self and other people styles.
Develop skills in areas like focus, communication that supports your self brand.
Building significance, trust, and credibility,
Take ownership of your image,

Organizational Impact

There are two types of people; those who enter a room with the attitude “Here I am!” and those who enter the room with the attitude “there you are!” When aligning sales professionals in building their personal brand in alignment with organizational identity; sales approaches to clients will enhance, and thus projects will be much easier to be closed.

Outlines

Business Development

Objectives

Define the main purpose of Business Development (BD) and best practices.
Importance of Re-defining processes to maintain continuous improvement.
Produce Value Based preposition.
Design and use KPIs (Key performance indicators) to measure operations effectively maintained.
Leadership, negotiation, and influence to leverage businesses.
Build consensus among varied stakeholders of different function of the organization (Sales, Marketing, Finance, Senior Management and Operations).

Organizational Impact

Sometimes, organizations don’t afford recruiting a sales team, and prefer to have one sales manager/account manager to bring in projects. This position is critical and needs a lot of diversified skills, and knowledge.

Outlines

Marketing Excellence in Service Organizations

Objectives

Traditional Marketing and emerging social marketing techniques to service organizations.
The knowledge to explain to team members the options for marketing the services provided.
Lobbying and winning budget.
Formulate a marketing strategy and create marketing plans that are valuable for the business and cost effective.
Action plan tailored to fit ideal client profiles or accounts that are practical and applicable.

Organizational Impact

More prospects, sales, pipeline, revenues and profiles thus more client base and market share, loyal clients and long-term relationships, having clients that will sell you we call them ambassadors, and creating different marketing strategies (online, offline) and manage contents to attract more clients.

Outlines